Ford 2008MY - Manual

Ford 2008MY

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Table of Contents:

  • Page 2 – EDGE; MAJOR PRODUCT SUMMARY
  • Page 3 – STANDARD EQUIPMENT
  • Page 5 – FUNCTIONAL EQUIPMENT; AXLE AVAILABILITY
  • Page 6 – OPTIONAL EQUIPMENT
  • Page 7 – COLOR & TRIM AVAILABILITY
  • Page 8 – PACKAGED OPTIONS/EMISSIONS
  • Page 9 – POWERTRAIN/DIMENSIONS; FUEL ECONOMY; ENGINE HORSEPOWER AND TORQUE RATINGS
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07/12/07

2008MY

Vehicle Line:

EDGE

Marketing Strategy and Mix Recommendations

Marketing Strategy Key Points:

The Ford Edge continues to infuse energy into the Ford brand through its bold design and
flexibility, sporty handling and energetic performance.

The Edge will appeal to customers seeking a capable vehicle with package flexibility that
does not sacrifice style and performance.

Great new features for 2008MY including a Limited series, SYNC

TM

hands-free

communications & 20" wheels.

Key Selling Points:

Bold Design: bold chrome grill, dual exhaust and sporty, confident stance

Standard 17" and available 18", 20" Wheels with eye-catching designs

Textured aluminum & chrome accents, contrast seat stitching on available

leather-trimmed seats and two tone door panels

Class exclusive two panel Panoramic Vista Roof™ with dual power shades

Available luxury technology: SYNC

TM

hands free communication, Voice Activated DVD

Navigation System, SIRIUS® satellite radio, rear DVD entertainment system and
MP3/Audio input jack (standard)

Flexibility:

available

fold-flat

passenger

and standard 2nd row fold flat seats with an

available EasyFold™ 2nd row release switch in cargo area

Sporty Handling: Independent multilink suspension designed to deliver responsive,
confident handling

Energetic

Performance:

All-new 3.5L Duratec 35 V6 engine with 265hp and 250 lb-ft of

torque

Standard Ford Safety: AdvanceTrac® with RSC® (Roll Stability Control), Safety
Canopy™, and Side Impact Airbags

Recommended Mix:

Retail Mix***

SE

SEL

Limited

25%

43%

32%

Drivetrain

AWD 45%

50%

55%

FWD 55%

50%**

45%

Engine Type

3.5L V6 Duratec 35 Engine

100%

100%

100%

6-Speed Auto Transmission

100%

100%

100%

Key Packages

Convenience Group

55%

100%

100%

Premium Package

25%

100%

Seating Flexibility Package

29%

100%

Key Options

18" Painted Aluminum Wheel

35%

18" Premium Painted Aluminum Wheel

30%

18" Premium Chrome Clad Wheel

62%

40%

20" Premium Chrome Clad Wheel

60%

Audiophile Sound System with CDX6 & 9
Speakers & Steering Wheel Controls

— 35%

100%

Panoramic Vista Roof

TM

40%

40%

Power Liftgate

20%

20%

Rear Entertainment System, DVD

10%

10%

Reverse Sensing System

15%

30%

100%

SIRIUS

®

Satellite Radio with 6 Month Sub.

15% 30%

30%

SYNC

TM

voice activated hands free system

25%

45%

100%

Tricoat Paint

11%

11%

Voice Activated DVD Navigation System

16%

16%

*** Rates above represent full model year projections.

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Summary

Page 2 - EDGE; MAJOR PRODUCT SUMMARY

07/12/07 2008 EDGE MAJOR PRODUCT SUMMARY Product Features Availability Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.  = New for this model year - 1 - Ford Division The following equipment is standard as ind...

Page 3 - STANDARD EQUIPMENT

07/12/07 2008 EDGE STANDARD EQUIPMENT  = New for this model year ● = Available - 2 - Ford Division The following items are standard on every all-new 2008MY Ford Edge: POWERTRAIN/FUNCTIONAL • Axle ratio – final drive ratio 3.16 FWD/AWD • Brakes – 4-wheel Anti-lock Braking System (ABS) • Engine/Trans...

Page 5 - FUNCTIONAL EQUIPMENT; AXLE AVAILABILITY

07/12/07 2008 EDGE FUNCTIONAL EQUIPMENT  = New for this model year - 4 - Ford Division AXLE AVAILABILITY *Final Drive Ratio: FWD 3.16 *Final Drive Ratio: AWD 3.16 WHEEL AVAILABILITY 17" Painted Aluminum Wheels Standard on SE and SEL (64F) 18" Painted Aluminum Wheels Optional on SE (64R) 18&...

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