Ford 2006MY - Manual

Ford 2006MY

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Table of Contents:

  • Page 2 – TAURUS; MAJOR PRODUCT CHANGES
  • Page 3 – MAJOR PRODUCT SUMMARY
  • Page 4 – STANDARD EQUIPMENT
  • Page 6 – FUNCTIONAL EQUIPMENT; AXLE AVAILABILITY
  • Page 7 – OPTIONAL EQUIPMENT
  • Page 8 – COLOR & TRIM AVAILABILITY
  • Page 9 – PACKAGED OPTIONS/EMISSIONS
  • Page 10 – POWERTRAIN/DIMENSIONS; FUEL ECONOMY; ENGINE HORSEPOWER AND TORQUE RATINGS
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03/14/05

2006MY

Vehicle Line:

TAURUS

Marketing Strategy and Mix Recommendations

Marketing Strategy Key Points:

SE and SEL series in Sedan

Safety and Security Package is available on both SE and SEL series

SE Preferred Equipment Package and the SEL Premium Package are upgrade packages for both

series

Wood steering wheel, shift knob and woodgrain appearance appliqué trim on the center console,

door trim and center instrument panel are standard on the SEL

One new color: Tungsten

Cigarette lighter now standard equipment

Key Messages:

Taurus continues to deliver the best value in a mid-sized family car by offering the best combination

of safety, performance, comfort, purposeful innovation and quality at an affordable price

Recommended Mix:

Retail Mix*

SE Sedan

SEL Sedan

85%

15%

Engine Type

3.0L 2V 6-Cyl. Engine

100%

100%

Key Packages

SE Preferred Equipment Package

50%

SEL Premium Package

50%

Safety and Security Package

40%

40%

Key Options

Audio, AM/FM Stereo w/In-Dash CD

50%

Audio, 6-Disc CD Changer

20%

25%

Brakes, Anti-Lock

25%

25%

Mirrors, Heated

20%

20%

Moonroof 35%

35%

Seats, 5-Passenger w/Floor Console

60%

Wheels, 5-Spoke Painted Aluminum

20%

*

Rates above represent full model year retail projections


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Summary

Page 2 - TAURUS; MAJOR PRODUCT CHANGES

03/14/05 2006 TAURUS MAJOR PRODUCT CHANGES Product Changes and Features Availability Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.  = New for this model year. - 1 - Ford Division OVERVIEW The 2006 Taurus fe...

Page 3 - MAJOR PRODUCT SUMMARY

03/14/05 2006 TAURUS MAJOR PRODUCT SUMMARY Product Changes and Features Availability Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.  = New for this model year. - 2 - Ford Division The following equipment is ...

Page 4 - STANDARD EQUIPMENT

03/14/05 2006 TAURUS STANDARD EQUIPMENT  = New for this model year. ● = Available - 3 - Ford Division The following items are standard on every 2006MY TAURUS vehicle: POWERTRAIN/FUNCTIONAL • Alternator – 130-amp • Battery – low maintenance 58-amp • Brakes – power assisted front disc/rear drum • Dri...

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