Page 2 - Encircling Beauty and Performance
X550 Encircling Beauty and Performance New X Series notebooks are designed with a spin-line finish that evokes sophistication and elegance. It has the ASUS-exclusive SonicMaster technology for clearer sound and deeper bass; a larger touchpad with intuitive multi-point Smart Gesture technology; and 3...
Page 3 - PRODUCT POSITIONING & TARGET AUDIENCE; Segmentation; User Scenario
PRODUCT POSITIONING & TARGET AUDIENCE Segmentation Target Audience • 1 st time notebook buyer • Value Minded • Need a reliable notebook at an affordable price • Wants a stylish device • Seeks quality performance • Uses notebook for a broad array of needs: Work, class, multimedia consumption… Use...
Page 4 - X SERIES TRANSITION
X SERIES TRANSITION X45/55 Series X550 Series Platform Intel Chief River → X45/55 Features • Intuitive touchpad • Better sound experience • Slim streamlined design • Instant on / IceCool / USB 3.0 Platform Intel Chief River → X450/550 Intel Haswell Platform→ X750 Features • Elegant spin-line finish ...
Page 5 - FEATURES HIGHLIGHT
FEATURES HIGHLIGHT Exquisite Design - Elegant spin-line patterns and new colors - 5% slimmer than previous generation Enhanced Mulltimedia Enjoyment - SonicMaster technology for clearer and powerful sound - AudioWizard software provides different pre-tuned modes for different usage - ASUS Splendid t...
Page 6 - EXQUITSITE DESIGN
Page 7 - PRODUCT ID
PRODUCT ID Spin-line design that evokes sophistication and elegance. Matte LCD Bezel Matte Diamond Checked Palm Rests Aligned I/O Ports Exquisite Design Enhanced Media Enjoyment User-Centric Innovation Supreme Computing Experience
Page 10 - SONICMASTER TECHNOLOGY; Hardware and software optimization
SONICMASTER TECHNOLOGY Hardware and software optimization Guarantees that all sound processing steps meet the highest quality in the industry Exclusive ASUS sound enhancement turns the new X Series into highly capable multimedia notebooks, with the best sound in their class: more power, wider range,...
Page 11 - Improved Audio Quality
SONICMASTER TECHNOLOGY Improved Audio Quality • A tailored mix of beautiful design, superior hardware, and feature-rich software results in the ultimate sound experience. • Improved audio quality with easily distinguished and accurately louder sounds. Deeper and richer bass Large speaker chamber Wid...
Page 12 - AUDIO WIZARD
AUDIO WIZARD • The exclusive ASUS AudioWizard enhances sound quality to suit different listening environments for optimum performance with music, movies and games. • Bundled with the 2011 Technical GRAMMY® award winner- MaxxAudio , a professional audio processing tool in the industry. AudioWizard is...
Page 13 - ASUS SPLENDID TECHONOLOGY
ASUS SPLENDID TECHONOLOGY ASUS’s Splendid Utility enhances the display of ASUS notebook panels, reproducing richer and deeper colors for visually stunning experience in any viewing scenario. Users can choose the most suitable mode from four options to make the best out of their viewing experience. N...
Page 14 - USER-CENTRIC INNOVATION
Page 15 - Keeps palm rests cool and below body temperature; ICE COOL TECHNOLOGY
ASUS designers have created a unique technology that reshapes the internal layout of notebooks in order to address palm rest heating issues. IceCool technology prevents heat build-up on the palm rest to maintain a temperature range of 28 ゚ C to 35 ゚ C, significantly lower than body temperature to ma...
Page 16 - Guarantees a comfortable typing experience
Intel X450CA i3-3227 X550CA i7-3537U Top case Bottom case *Running 3DMark 06. *TAmbient = 25 ゚ C Guarantees a comfortable typing experience 28 - 32.5 ゚ C ICE COOL TECHNOLOGY Temperature in highlighted areas (red boxes) are lower than body temperature. 30.6 Exquisite Design Enhanced Media Enjoyment U...
Page 17 - Seamless One-Piece Keyboard
Metal support bracket 96 contact points Nearly 100 solder points and a metal bracket create solid mechanical reliability for perfect typing feel reinforcement Seamless One-Piece Keyboard Exquisite Design Enhanced Media Enjoyment User-Centric Innovation Supreme Computing Experience
Page 18 - LARGE TOUCHPAD
The X550 touchpad is larger than that of other brands. Smart Gesture technology supports a range of touch commands for quicker and more precise input for Windows 8. LARGE TOUCHPAD X550 104.5mm 73mm Exquisite Design Enhanced Media Enjoyment User-Centric Innovation Supreme Computing Experience
Page 19 - SMART GESTURE TECHONOLOGY
Smart Gesture technology lets you pinch-zoom in and out of images and webpages, drag-and-drop items, along with multi-finger page scroll and swipe to set a new standard in touch input for Windows 8. SMART GESTURE TECHONOLOGY Scrolling Zooming Three- finger swiping Clicking Tapping Dragging and dropp...
Page 21 - Intel® Core
Available with up to a 3rd generation Intel® Core™ i7 processor and NVIDIA® GeForce™ 700 series graphics card, X550 delivers smooth, responsive performance for everyday multitask computing or multimedia consumption. The Intel® Core™ processors and NVIDIA® GeForce™ 700 series give X450/550 users high...
Page 22 - Up to 3rd Gen
Enabling Technology User Benefit 3nd Gen Intel® Core™ processors with visibly smart performance Get a full PC experience on a system that lets them go anywhere and lasts all-day . Intel® Ultra processors with low thermal power for smaller form factors and lower average power for extended battery lif...
Page 24 - SUPER HYBRIDE ENGINE II
SUPER HYBRIDE ENGINE II Exclusive ASUS Super Hybrid Engine II technology brings notebooks smartphone-like responsive performance, with near-instant resume even from prolonged standby. ASUS Super Hybrid Engine II technology also optimizes battery life with various power modes to suit the task at hand...
Page 25 - WEEKS STANDBY TIME
*Actual standby time may vary due to specific component performance, connected devices, and environmental differentiation. With Super Hybrid Engine II technology and instant on, the ASUS X Series can remain in standby mode for about 2 weeks! 2 WEEKS STANDBY TIME Exquisite Design Enhanced Media Enjoy...
Page 27 - HD Camera
• Full screen video conferencing 16:9 ratio • Better chat 30fps with MJPEG video compression (mainstream cameras: 15fps) • Great lowlight performance powered by a high sensitivity sensor • Resolution: 1280 x 720 • 0.92 megapixels per frame Full screen video chat Smooth video streaming under lowl...
Page 29 - APPENDIX
Page 31 - BATTERY BENCHMARK
BATTERY BENCHMARK Model X550CA X550CC X550VC CPU I7-3537U I7-3537U i5-3230 VGA N/A 2G 2G Onboard RAM 4G 4G 4G Battery Pack 3000mAh/2600mAh 3000mAh 3000mAh Battery Life 324m 337mins 312mins