Page 2 - Contents; Product positioning
2/18 Confidential Confidential Contents Contents 1. Product Concept 2. Target Customer & Key Needs 3. Product positioning 4. Market Outlook 5. Comparison 6. Sales Points 7. Q&A 8. Summarized General Spec.
Page 3 - Designed to aim at the practical user; to do presentation and business purpose.; D300 is a business projector which fits for; ,000 ANSI of monitor mode for ambient light
3/18 Confidential Confidential 1. Product Concept 1. Product Concept Designed to aim at the practical user • D300 is the best solution for those who are looking for the Business projector to do presentation and business purpose. ※ Mainly focused on brightness & lowest noise among Business Projec...
Page 4 - Target Customer; Unique Design with new dolphin concept
4/18 Confidential Confidential 2. Target Customer & Key Needs 2. Target Customer & Key Needs Target Customer Target Target Customer Customer Unique Design with new dolphin concept Powerful functions for presentation mode Key Needs (Key Key Needs (Key Buying Factor) Buying Factor) • XGA &...
Page 5 - Product Positioning; Competitors’ Comparison
5/18 Confidential Confidential 3 3 - - 1. Product Positioning 1. Product Positioning z D300 is a business projector which can work with any purposes - Best performance in Contrast among same grade projector - Best of best in Audible Noise and Contrast Ratio B2B XGA, 3000ANSI, 400:1, 35dB, 4.0kg Hita...
Page 6 - Price; Price Positioning
6/18 Confidential Confidential Put SP-D300B (Electra) on a competitive position with top brand projector of the market to optimize sales and increase market share. Price Premium +20% 0 -20% +40% Price Positioning 3 3 - - 2. Price Positioning 2. Price Positioning SP-D300 -40% BenQ MP771 Toshiba TLP...
Page 7 - Resolution/Brightness
7/18 Confidential Confidential 4. Market Outlook 4. Market Outlook Resolution/Brightness Resolution/Brightness Channel Channel Region-wise Region-wise Forecasts Forecasts Source: PMA W/W forecast 4Q.2007 [Unit: %] ProAV ProAV Dist Dist ’ ’ y y Direct Direct Retail Retail (AV) (AV+Data) (Data) Europe...
Page 8 - XGA; D300 will be No.1 product in the market with its Contrast and
8/18 Confidential Confidential 5. Comparison 5. Comparison – – XGA XGA D300 will be No.1 product in the market with its Contrast and Noise control $1,399 3000 hours D-sub, S-video, Component M/M 3.6kg 26 dB 3,000 : 1 3,000 1024x768 DLP SP-D300 Samsung DLP LCD 0.63” DLP LCD 0.63” LCD Type 2000 hours ...
Page 9 - Sales Points Summary; Perfect fit for Business purpose; Sales Point Summary; Windows Vista Certified; Versatile Multimedia
9/18 Confidential Confidential 6. Sales Points Summary 6. Sales Points Summary Perfect fit for Business purpose Perfect fit for Business purpose Sales Point Summary D300 is a data projector which can accommodates any business purposes with 3,000ANSI of brightness Brightness of 3,000 ANSI Brightness ...
Page 10 - Perfect Solution for Business purpose; Lowest Noise in business Projector (28dB); Business Projector
10/18 Confidential Confidential Business Projector Business Projector Perfect Solution for Business purpose ▶ Brightness 3,000 ANSI Effective presentation in ambient light • XGA resolution & Monitor Mode (3,000 ANSI) • Lowest Noise in business Projector (28dB) • Window Vista Certified 6 6 - - 1....
Page 11 - Zero TCO; Perfect fit for Business Purpose; Highest contrast ratio & Lowest Noise; for presentation; Typical Business Projector
11/18 Confidential Confidential 6 6 - - 2. Sales Points 2. Sales Points – – Zero TCO Zero TCO Perfect fit for Business Purpose Perfect fit for Business Purpose Highest contrast ratio & Lowest Noise - Best performance for Business purpose can bring you the best solution for presentation Æ C/R 300...
Page 12 - More Value to you; Connection availability; Various connection
12/18 Confidential Confidential 6 6 - - 3. Sales Points 3. Sales Points – – More Value to you More Value to you Connection availability • D-Sub, Monitor Out, RS-232C • HDMI / Component • Composite, S-Video - D300 include numerous input terminals HDMI, Component, S-Video, Composite, a PC input (D-sub...
Page 14 - Summarized General Spec; FRONT
14/18 Confidential Confidential 8. Summarized General Spec 8. Summarized General Spec (Unit: mm) Width : 343.1 Height : 162.4 Depth : 347.2 26dB (Movie), 30dB (Monitor) Manual / Manual Full/4:3/Zoom1/Zoom2 HDMI, Component , Composite, S-Video, PC (D-sub 15 pin), Monitor Out, RS-232C Dynamic/Standard...