Page 3 - LARGE FORMAT SENSORS AND LENSES; “Choosing a Hasselblad; MARCEL PABST
If your camera system has features that a Hasselblad doesn’t, then you’ve sacrificed image quality to get them. Let’s get one thing straight – the Hasselblad H4D-40 is not a “one size fits all” photo grap- hic solution. The H4D-40, like all Hasselblad products for the past half a century or so, has ...
Page 4 - TRUE FOCUS FOR ACCURATE
If there is no difference between 35mm DSLRs and Medium Format DSLRs, then why do so many of the world’s leading photographers still choose to invest in a Hasselblad system? A New Approach to Close- Up Focusing - True Focus and Absolute Position Lock True Focus helps solve one of the most lingering ...
Page 5 - CHOICE OF BRIGHT vIEWFINDERS
Modularity = Freedom The primary reason that photogra- phers choose to invest in and shoot with a Hasselblad system is really quite simple – it’s the amazing qual- ity of the images that they get when shooting with our products. There are a range of other reasons, however, that make a Hasselblad sys...
Page 6 - HASSELBLAD DSLR ADvANTAGE:; “With a Hasselblad,; STEvE MCCURRY; ExTENDED ExPOSURE TIMES
Easy to Use – Difficult to Beat One of the most common myths regarding Medium Format systems is that they are difficult to learn and hard to use. In fact, Hasselblad DSLRs are no more difficult to use than high- end 35 systems. Both our software and hardware are surprisingly easy to use; many pho- t...
Page 7 - The greatest of images; BEST AND WIDEST HIGH-END
The greatest of images starts as light. When we first designed our HC/HCD lens line we set specifications and performance standards high – extremely high, in fact. Our aim was not just to deliver a unique line of fast, motor driven, central lens AF-lenses with manual focus override, but to create th...
Page 8 - H Lenses
Lens 35 mm equivalent Lens 35 mm equivalent HCD 4/28 22 mm HC 3.2/150 117 mm HC 3.5/35 27 mm HC 4/210 165 mm HC 3.5/50 39 mm HC 4.5/300 235 mm HC 2.8/80 63 mm HCD 4-5.6/35-90 27–70 mm HC 2.2/100 78 mm HC 3.5-4.5/50-110 39–86 mm HC 4/120 94 mm H Lenses Stability and Creativity – Hasselblad Central Le...
Page 9 - H Accessories; “When you look in the; KEvIN THEN; PROFESSIONAL ACCESSORIES FOR
v Lenses All C-type lenses from the v system with optional CF lens adapter H Accessories 16 17 Photo: Kevin Then For the full range of Hasselblad professional accessories, go to www.hasselblad.com. “When you look in the viewfinder everything is huge - It’s crystal clear... You’ll never find a second...
Page 10 - SIMPLE INTERFACE; “The ergonomics of; MICHAEL GRECCO
Why Phocus? Using Phocus allows you to get the most from the world’s most detailed image files and to achieve ground- breaking new levels of image quality and technical precision. Phocus is available for both Mac and Windows. Phocus is both powerful and easy to use and provides a range of profes- si...
Page 11 - TECHNICAL HIGHLIGHTS OF THE H4D-40
Freedom to choose between eye-level and waist-level viewfinders. True Focus auto-focus system with Absolute Position Lock and new camera controls. AF Assist lights for working in dark environments. Choice of combining point-and-shoot and tilt/shift to solve creative commercial challenges. 3” 24bit c...
Page 12 - H4D-40 Technical Specification
Camera type: Large sensor medium format DSLR Sensor size: Kodak 40.0 Mpixels (7304 x 5478 pixels) Sensor dimensions: 33.1×44.2 mm Image size: RAW 3FR capture 50 MB on average. TIFF 8 bit: 120 MB File format: Lossless compressed Hasselblad RAW 3FR Lenses: Hasselblad HC/HCD lens line with integral cen...