Page 4 - ASUS Worldwide; employees worldwide
> confidential ASUS Worldwide ASUS has a strong presence in over 50 countries, with offices in Europe, Asia, Australia and New Zealand, the Americas, and South Africa. • >11,000 employees worldwide • > 3,000 R&D employees • 77 support centers worldwide • 50 offices located throughout th...
Page 5 - The Business
> confidential The Business ASUS closed 2010 on a high, with revenues hitting US$10.1 billion. As of September 2010, the brand is estimated to be worth US$1.285 million*. 10.1 7.66** 8.21 6.99 5.087 3.783 3.010 2.081 Revenue US$ (billions) *2010 Taiwan Brand Survey – Interbrand ** Due to Q1-Q2 wo...
Page 6 - An Established, but Still Growing Brand
> confidential An Established, but Still Growing Brand Since 2009, ASUS has consistently posted significant year-on-year growth in terms of total consumer PC units shipped — establishing the brand among the world’s Top 4 vendors. YoY Growth (%) 2010 Q1 2010 Q2 2010 Q3 2010 Q4 HP 30.0% 16.7% -2.7%...
Page 7 - Global Top 6 in Portable PC Shipments
> confidential Global Top 6 in Portable PC Shipments In 2010, ASUS established itself in the global top 6 of total worldwide portable PC shipments after registering significant year-on-year growth. Source: Q4 2010 IDC YoY Growth (%) 2010 Q1 2010 Q2 2010 Q3 2010 Q4 HP Acer Dell Toshiba Lenovo ASUS...
Page 9 - INSPIRING INNOVATION • PERSISTENT PERFECTION
> confidential INSPIRING INNOVATION • PERSISTENT PERFECTION Inspiring Innovation • Persistent Perfection (IIPP) is the ASUS brand promise. It symbolizes our commitment to making life better through innovation, and the belief that life-changing shifts can only be achieved by keeping ahead of the c...
Page 10 - The ASUS Brands
> confidential The ASUS Brands ASUS is committed to providing innovative products that deliver excellent quality, reliability and performance that enhance the computing experience. • Eee – Life is Eeesy • ASUS — Sophisticated Craftsmanship and Technology • ASUS Republic of Gamers — The Choice of ...
Page 11 - Product Portfolio; System and Handheld
> confidential Product Portfolio System and Handheld L – R: Eee PC 1008P Karim Rashid Edition, A50, NX90, Eee Slate EP121
Page 12 - Open Platform
> confidential Product Portfolio Open Platform 1 2 3 4 5 6 7 8 9 1. SBW-06C1S-U9 2. RT-N56U 3. EeeTop PC ET2011 4. O!Play HD2 5. ML248H 6. ARES/2DIS/4GD5 7. Maximus IV Extreme 8. Essentio CM6550 9. EeeBox PC 1502
Page 13 - Because Performance Matters
> confidential Because Performance Matters ASUS products received 3,398 awards and plaudits in 2010 alone = 9 awards a day.
Page 14 - Because Innovation Matters
> confidential Because Innovation Matters Eight ASUS products received the CES Innovation Award in 2011. ROG Crosshair IV Extreme Rampage III Extreme VGA-ARES/2DIS/4GD5 Router RT-N66U ASUS Eee Slate EP121 U Bamboo Series WiCast EW2000 Xonar Xense Premium Gaming Audio Set
Page 15 - Because Design Matters
> confidential Because Design Matters ASUS products have won numerous international industrial design awards. • 8 iF Awards 2010 (Germany) • 6 iF China Awards 2010 • 4 Red Dot Awards 2010 (Germany) • 1 Red Dot Communication Awards(Germany) • 12 GMark Awards 2010 (Japan) • 3 Most Successful DESIGN...
Page 17 - GreenASUS Milestones
> confidential First Taiwanese company to receive EPEAT Gold award (2008) First notebook manufacturer to receive the EU flower certificate (2008) First notebook manufacturer to receive the EPD certificate (2009) First notebook manufacturer to receive the Carbon Footprint certificate (2009); with ...
Page 18 - ASUS Vision– Inspiring Innovation; Design for best & unique experience; Inspiration
ASUS Vision– Inspiring Innovation Design for best & unique experience 2003 2004 2007 2005 2006 M5 W3 W1 Carbon S6 & W6 2008 Inspiration Innovation Perfection
Page 22 - Mobile EPU; Hybrid Computing
Inspiring Innovation ‧ Persistent Perfection Super Hybrid Engine Smart Freq-Tunning Mobile EPU Hybrid Computing Hybrid Power 4 Gear CPU Smart Step Graphic Smart Switch Dynamic control Super Hybrid Engine (SHE) Benefits: Smart power management with Super Hybrid Engine for 35% power saving Intelli...
Page 23 - SRS Premium Sound
SRS Premium Sound Extremely broad sweet spot for maximum realism and enjoyment Restores fidelity to compressed audio for an immersive “In Concert” sound experience Home theater experience for mobile and headphone users
Page 24 - ASUS Ice Cool Design; Competitor
ASUS Ice Cool Design The Future on ICE!!! Competitor 34.2 O C 27.6 O C 27.7 O C 27.6 O C Asus *Running program: 3DMark 2006 *TAmbient = 25C ~ It’s so Cool ~ • Overheated machine cause burnt feeling during typing! • Big temperature gap between left & right side Palm rest ~ Perfect Balance ~ ????
Page 25 - New Multimedia N3 & N5 Series
Inspiring Innovation ‧ Persistent Perfection What’s new in 2011??? • New K53 and X54H series • New Multimedia N3 & N5 Series • New Ultraportable U31 , U36, UX series • New Gaming Series G53 & G74 Series • New Luxury Series NX90 & Lamborghini • New Business B53&P53 Series
Page 27 - K series 3; nd; Generation Overview
Confidential K series 3 nd Generation Overview Powerful Performance Elegant ID outlook Comfortable Computing 1) True Mental on Top case w/ brushed hairline for the premium feeling 2) Thinner 15% than K2 Series 3) Slim & Sleek & Consistent design Thinking 4) Chiclet Keyboard 2010 Germany IF G...
Page 28 - K93 Selling Points
- Latest Intel Hunor River Platform - Dedicated graphics & higher VRAM NV Geforce GT540M w/ 1G/2G DDR3 VRAM Support - Longer battery life NV Optimus Technology supported for greater mobility - Large memory size than all other K3 series: 4 xDIMM, support up to 16 GB - The largest storage space yo...
Page 29 - About; Mobility with Longer Battery Life in K3; Upgrade
•K2 Battery Capacity 4400mAh, 49Wh, 6cell About 4hrs of batter life (with 6cell) •K3 Battery Capacity 5200mAh , 56Wh, 6cell About 5hrs of batter life (with 6cell) Model K52JC K53SJ CPU i3-350M i3-2310M Battery 4400mAh, 49Wh,(6 cell) 5200mAh, 56Wh,(6 cell) Power mode Reader Mode Reader Mode Power4Gea...
Page 31 - Video Entertainment; HD camera, smooth video chatting; Audio Entertainment; NX90 level internal stereo speakers; High Performance; Instant ON; User friendly features; Independent Multimedia Keys; - Unique Selling Points
Video Entertainment • High brightness Non-Glare FHD/HD+ display (optional) • HD camera, smooth video chatting • Video Magic SW Audio Entertainment • NX90 level internal stereo speakers • External sub-woofer for better home theater enjoyment High Performance • NV GT555M + 2G VRAM • USB3.0 x2 • ...
Page 35 - The New King of Gaming Laptops
Page 36 - nVidia Extreme Level Graphic -3GB RAM DDR5; The New King of Gaming Laptops -
ASUS G74Sx Intel ® Core™ i7 / i5 processor New nVidia Extreme Level Graphic -3GB RAM DDR5 LCD support 17” FHD/ HD+/ FHD 3D , DRAM support up to 16GB 1333MHz DDR3 Dual HDD support, up to 1.5TB 7200rpm HDD with 1TB SSH option USB 2.0 x3 / USB 3.0 / HDMI / HD webcam Illuminant Gaming Keyb...
Page 38 - Best 3D Ecosystem
Extreme Performance Dual Int. Fan Design Realistic 3D Audio True-to-Life 3D Video Metallic KB for Gamers 525+ 3D Games TODAY 3D Movies / Streaming / Photos Seamless 3D TV connectivity 3D Content Creation and Editing Best 3D Ecosystem for PC
Page 39 - enabling up to 128 additional sound effects
Extreme Performance Dual Int. Fan Design Realistic 3D Audio Metallic KB for Gamers EAX 5.0 True-to-life gaming audio technology Corridor Lobby Electronic Shot Explosion Creative EAX Advance HD 5.0 detects in-game environments and actions to provide corresponding 3D audio, enabling up to 128 addition...
Page 40 - THX TruStudio
Extreme Performance Dual Int. Fan Design Realistic 3D Audio Metallic KB for Gamers True-to-Life 3D Video THX TruStudio 3 Pre-set audio scenarios to make your Games, Music & Movies sound way better • Deliver optimized audio by removing unwanted artifacts and noise , enhancing music and movies to ...
Page 41 - No flex; Independent; Best for sport games; New Layout
Extreme Performance Dual Int. Fan Design Brand New User Interface True-to-Life 3D Video Best Laptop Keyboard for Gamers, Ever! Realistic 3D Audio Metallic Solid Surface No flex Independent Arrow Keys Best for sport games New Layout Clear & Simple
Page 44 - Style inspiration; US Navy’s Sea Shadow
Style inspiration US Navy’s Sea Shadow Aircraft Carrier - Simple & Aggressive edgy design - Performance feeling - Strong identity
Page 46 - The
Page 47 - Unique Selling Points:
Confidential Unique Selling Points: 1. Ultra slim 19mm system z-high with powerful Intel standard voltage Huron River i7/ i5/ i3 CPU and only 1.44Kg with 4 cell/ 1.66Kg with 8cell battery. 2.All day computing: 10hr battery life (8 cell) 3.(AC part)AL-MG Alloy LCD cover & top case: Keeps system s...
Page 48 - U36 Talking Points; Uncompromised; Ultra
Confidential U36 Talking Points • Ultra slim 19mm • Stylish design with AL-MG Alloy cover and silky nanometer coating • Seamless chiclet keyboard • Intel standard voltage i3/i5 CPU delivers outstanding performance • Excellent thermal solution brings stability • Super Hybrid Engine maximizes battery ...
Page 50 - Nanometer Coating; Normal Coating
Page 51 - U31SD/U41SV Series Talking Points
Confidential U31SD/U41SV Series Talking Points • <1 inch Thin and Sleek design • AL brushed metal finish A part ID • 8-cell battery fits within system chassis • Standard voltage Sandy Bridge i3/i5 CPU • ASUS-exclusive CPU Overclocking technology, OC CPU performance by up to 15% • Super Hybrid Eng...
Page 53 - DESIGN CONCEPT
Page 54 - Super Slim Profile; Digital Craftsmanship; UX Series Design Features
with unitary construction Super Slim Profile UX Series Design Features Finely crafted aluminum throughout Digital Craftsmanship UX Series Design Features 3 mm 17 mm 1.3 kg UX21 UX31 1.1 kg
Page 55 - Luxury Interior
With Unique Keyboard & Touchpad Luxury Interior UX Series Design Features Multi-Touch Click Pad Seamless Chiclit KB 83 key Aluminum Alloy C Part Champagne Hairline 1 Piece 16:9
Page 56 - Elegant Profile
And refined detailing Elegant Profile UX Series Design Features Aluminum Spun Finnish Solid A Part 1 Piece
Page 57 - 011 UX SERIES UNIQUE SELLING POINT
Page 63 - Quality Tested at 5200 Meters!; ASUSPRO Flawless performance even on Mount Everest
ASUS has been organizing an environmental campaign in China over the last four years, with volunteers going to Mt.Everest for a cleanup effort. They’re outlined with ASUS notebooks, and on Oct 20.2010 they reached an attitude of 5.2km. Their ASUS notebooks kept working flawlessly, despite temperatur...
Page 64 - Connect Up to 3 Displays; ASUSPRO Series are subjected to
Connect Up to 3 Displays World’s 1st notebook with ATI Eyefinity multi-display technology ASUSPRO Series are subjected to Stringent Quality Tests* Eco-Friendly Battery World’s 1st commercial notebook with Boston Power battery -Triples the traditional battery lifecycle (300 times x3) - Quick charges ...
Page 72 - NX90’s design; to make the sound to the
NX90’s design It’s a masterpiece co-operate between ASUS and famous audio designer, David Lewis, who is the chief designer of Bang & Olufsen. In order to create a new perception of notebook ,we created 4 new and 4 first. 1.New Material : This is the first notebook using polished aluminum. You ca...
Page 73 - ASUS LAMBORGHINI; ASUS vision – Inspiring Innovation
ASUS LAMBORGHINI VX7 ASUS vision – Inspiring Innovation
Page 75 - Unique Design Structure
ASUS Confidential Unique Design Structure • Carbon fiber LCD cover design • Mental structure • Chiclet Lightening K/B • Soft touch palm rest • ASUS-LAMBORGHINI design inspired by Lamborghini SuperVeloce ASUS-LAMBORGHINI VX7
Page 76 - VX7 Design Features
ASUS Confidential VX7 Design Features – Back Hole Design VX7 vent hole is similar w/ the ‘’Backup Lights’’ of Lamborghini. The LCD cover is using the same material ‘’Carbon fiber’’ w/ the ‘’Tail Spoiler’’ of Lamborghini. It will strengthen the image of speedy for Vx7. ASUS-LAMBORGHINI VX7
Page 77 - VX7 Selling Points
VX7 Selling Points Ultra deluxe Industrial Design - Tail light design - Improved Thermal exhaust - Start engine power button -> precise functionality - Smooth leather-like palm-rest-> increase comfortable touch feeling - Aluminum trim interior-> increase robust for protection -Visual impact...
Page 79 - eeePAD
Page 81 - Mini-Cinema Entertainment; Mobile Productivity
Mini-Cinema Entertainment • NVIDIA® Tegra™2 1.0GHz Dual core CPU :Full HD (1080p) and 5.1-channel surround sound system support • Screen: Brilliant IPS panel with ultra-wide 178 ⁰ viewing angle and 16:10 golden ratio, scratch free Corning® Gorilla® Glass • 3D stereo with max base response (SRS premi...
Page 82 - IPS panel; IPS panel for wider viewing angles
IPS panel Viewable angles up to 178 degrees Presents excellent and vivid graphic images, produces 50% better and accurate color range in a wide viewing angle. 178 ∘ IPS panel for wider viewing angles I P S V A
Page 83 - Be constantly mobile without worrying about damage-; Corning® Gorilla
Bump Free Scratch Free Be constantly mobile without worrying about damage- Corning® Gorilla ® Glass Corning® Gorilla ® Glass • Exceptional damage resistance to the scratches and impact damage of everyday use. • Super strong yet very thin
Page 84 - HDMI; Enjoy multimedia home-theater entertainment; HDMI Connectivity
HDMI • Superior, uncompressed digital video and audio quality • Large Bandwidth up to 340 MHz (10.2 Gbps/ HDMI 1.3a) Enjoy multimedia home-theater entertainment HDMI Connectivity
Page 85 - Shooting and recording photo & video; Front 1.2MP and rear 5MP cameras
Shooting and recording photo & video Front 1.2MP and rear 5MP cameras
Page 86 - EPAD Transformer – TF101
Smooth curved edge Portable docking for faster typing Lightweight 680g ** 12.98mm slim EPAD Transformer – TF101
Page 88 - ® Office
PowerPoint Word Excel Be productive with keyboard and office software combination Polaris• ® Office - High rendering quality - Retention & Compatibility with original data High-quality Rendering Rich Function - Advanced document & article editing - Support Useful functions to control documen...
Page 90 - eeePC
Page 91 - Stylish and Ergonomic Design; All Day Computing; Useful Software
• Streamlined aerodynamic lines • light-weight superb mobility design • 10.1” LED-backlit LCD monitor for comfortable viewing • Ergonomicaly designed chiclet keyboard • Large touchpad with palm rejection function Stylish and Ergonomic Design 10’’ series • Up to 10 hours battery life • SHE – ASUS uni...
Page 92 - Designed to Keep You on the Move
• X101 is an Ultra thin & light eeePC, design 17.6 mm thickness and weighting 900g • Smaller and lighter dimensions is easily portable and hence can be moved one place to the other, experience excellent Mobility. X101 Designed to Keep You on the Move Social Networking Companion Cloud Computing S...
